We’re growth partners who help mission-driven brands promote products, create communities, and scale sustainably.

Let’s Chat

Get to Know 2AND2

Managed $27+ millionin ad spend

Vertical-Specific Experience

fashion

beauty

sustainability

food + bev

wellness

subscription

Scaled multiple
brands from 7 to 8 figure revenue

Testimonials

“Anastasia is one of the most savvy and intelligent digital marketers I have worked with. She possesses a deep understanding of how creative, media buying, and site UX play together for a powerful consumer journey. She helped scale our brand in record time, and has not slowed down since. She’s a whiz when it comes to the art and science of what she does. I highly recommend working with her!”

Lauren Bonfig

Sr. Director at Divi Official

"Working with Anastasia has been a pivotal chapter for our business over the last three years. Her ability to craft personalized strategies and adapt to our evolving needs has fueled sustainable growth. Anastasia feels like a full-time employee while bringing an outside perspective when boundaries need to be pushed. Her guidance transcends growth marketing, making her a trusted advisor for the health and success of our business.

Bill Carrig

COO and President of Little Word Project

“I started working with Anastasia 6 years ago. Her ability to communicate, execute, and produce results are extremely difficult to find these days. In the years we worked together, our business saw explosive growth due to the success and virality of the campaigns she drove.”

Matt Lebo

VP of Marketing at Sports Research & Sweet Sweat

“Anastasia is one of the most savvy and intelligent digital marketers I have worked with. She possesses a deep understanding of how creative, media buying, and site UX play together for a powerful consumer journey. She helped scale our brand in record time, and has not slowed down since. She’s a whiz when it comes to the art and the science of what she does. Highly recommend working with her!”

Lauren Bonfig

Sr. Director at Divi Official

"Working with 2AND2 has been a pivotal chapter for our business over the last three years. Their ability to craft personalized strategies and adapt to our evolving needs has fueled sustainable growth. Anastasia feels like a full-time employee while bringing an outside perspective when boundaries need to be pushed. Her guidance transcends growth marketing, making her a trusted advisor for the health and success of our business.”

Bill Carrig

COO and President of Little Words Project

“I started working with Anastasia 6 years ago. Her ability to communicate, execute, and produce results are extremely difficult to find these days. In the years we worked together, our business saw explosive growth due to the success and virality of the campaigns she drove.”

Matt Lebo

VP of Marketing at Sports Research | Sweet Sweat

Raising The Ceiling

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2AND2

Fair retainers based on hours worked and the brand's size

1-on-1 specialized senior talent

1-3 clients per team member

Operating as a member of the brand team

Personalized services

24/7 honest, transparent communication

Other Agencies

Unjustifiable hourly rates for opaque workload

Inefficient and inexperienced juniors

4-8+ clients per junior

Siloed as an outside channel holder

Templated services

Infrequent surface-level communication

Let’s Evolve Together

/a•pproach/

Break

Dissect your current processes, accounts, and reporting with an in-depth audit.

Shopify

Google Analytics

Google

Build

Develop a data-backed strategy that restructures growth and retention channels for success.

Testing

Account Restructure

Creative Process

Reporting

Grow

Let the winning formula scale your brand.

Product positioning

New customer acquisition

Creative strategy

Retention

3 Signs You Need An Audit

There are three common signs that indicate changes are needed to maintain a healthy DTC business:

1. Broken Funnel

If your funnel is broken, audience exclusions might be missing, and you may be over-investing in retargeting while under-investing in new customer acquisition.

Signs:‍

• Holistic goals are being missed, despite a strong in-platform ROAS
• Returning customers make up over 50% of revenue (unless your sales are subscription-based)
• In-platform ROAS is strong while the cost of impressions and clicks are high
• Paid social CVR (both in-platform and Google Analytics by source / medium) is high, or is similar to paid search
• Website CVR is low due to unqualified traffic
• Acquisition receives 70% or less of the overall budget
see more

2. Data + Strategy Misalignment

If you don't understand the relationship between your customer types, channel performance, and product sales, then you may be prioritizing the wrong strategy. For optimal growth, your marketing initiatives must be guided by your KPIs (AOV, LTV, CAC, ROAS).

Signs:‍

• Rising acquisition costs while AOV and/or LTV stagnate or decrease
• Bestsellers are not prioritized and/or not represented across all channels (ex: paid, organic, retention)
• Missing opportunities to boost AOV/LTV (ex: bundling or subscriptions)
• Lacking consistent naming conventions
• Data and historic learnings are not being used to inform decision-making
see more

3. Undefined Processes

Your team will struggle with project management, content creation, and execution if they lack clear structure and guidance.

Signs:‍

• Uncertainty in team responsibilities and ownership
• Unorganized or non-existent process for content creation and execution
• Difficulty in locating specific files, content, and/or resources
• Delayed approvals, launches, and tests due to bottlenecks
see more

Let’s Chat

We’ve Got What You Need

/ser•vi•ces/

Growth Channel

Strategy + Management

Omni-Channel Strategy

Paid Social Channels

Reporting + Analytics

Projections + Budget

Creative Strategy + Scripting

CRO Analysis

Landing Page Wireframes

Brand Strategy

Competitor Research

Tech Partnership Management

Recruiting

Additional Services

Paid Search Channels

Retention Channels

Static + GIF Ads

Video Editing

Landing Page Design

Results

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

2AND2

/part•ner•ship/

noun

In business, it represents two entities that share resources, responsibilities, and risks in an effort to achieve a common vision.
In society, it creates bonds that thrive on compatibility, connection, and collaboration.
In numerology, it forms the number 22, known as the "Master Builder," which signifies the power to create change by being practical  and diligent.

Hi, I'm Anastasia

I started 2AND2 Growth, a digital marketing agency that supports DTC brands driven by purpose rather than consumption. My goal is to grow brands that prioritize sustainable, ethical practices and positive communities. As a result, the partnerships we form are built on a foundation of similar values and aspirations. Let's grow with intention and purpose!

Outside of work, I love to roller skate, paint, dance, read, write, and travel when I'm not spending time with family and friends.

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

Let’s Work Together

Partnerships

Ask me for an audit!

Careers

Share your resume.

It all starts with a conversation...

Let’s Chat An icon showing a hand holding a smartphone.