We’re growth partners who help mission-driven brands promote products, create communities, and scale sustainably.

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Get to Know 2AND2

Generated $200+ million
in revenue
Vertical-Specific Experience
A bag icon that represents our fashion vertical experience.
fashion
A lip icon that represents our beauty vertical experience
personal care
An Earth icon that represents our eco-conscious brands vertical experience.
sustainability
A cup icon that represents our food and beverage vertical experience.
food + bev
A flower icon that represents our wellness vertical experience.
wellness
A box icon that represents our subscription vertical experience.
subscription
Scaled multiple
brands from
7 to 8 figure revenue

We’ve Got What You Need

/ser•vi•ces/

Growth Partner

Strategy Consulting + Execution

Omni-Channel Strategy
Forecasting
Reporting + Analytics
Paid Social Channels
Creative Strategy + Scripting
CRO Analysis
Landing Page Wireframes
Brand Strategy
Competitor Research
Tech Partnership Management
Process Implementaton
Recruiting

Additional Services

Build a partnership based on your needs.

Paid Search Channels
Retention Channels
Static + GIF Ads
Video Editing
Landing Page Design

We Create Content That Converts

Strategy + Process Consulting

Let’s brainstorm! Eliminate bottlenecks and ensure brand cohesion across all channels. A streamlined, data-driven approach to creative is essential.

Production

Production is powered by vetted UGC creators, producers, creative directors, photographers, and videographers who craft content that stands out and drives engagement.

Briefs + Post-Production

By leveraging data-driven insights, we develop storytelling briefs that maximize new and existing content. Our editors and designers bring concepts to life.

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Results

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

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Results

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

result-img

Results

Little Words Project

The original word bracelet. Kindness is not the only thing fueling this brand's growth from 7 to 8-figures. We’ve developed an omni-channel strategy that makes the most of each paid platform in tandem with owned and earned channels.

+207%

Revenue Growth

3x

ROAS

+143%

New Customers

Testimonials

“Anastasia is one of the most savvy and intelligent digital marketers I have worked with. She possesses a deep understanding of how creative, media buying, and site UX play together for a powerful consumer journey. She helped scale our brand in record time, and has not slowed down since. She’s a whiz when it comes to the art and science of what she does. I highly recommend working with her!”

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Lauren Bonfig
Sr. Director at Divi Official

"Working with Anastasia has been a pivotal chapter for our business over the last three years. Her ability to craft personalized strategies and adapt to our evolving needs has fueled sustainable growth. Anastasia feels like a full-time employee while bringing an outside perspective when boundaries need to be pushed. Her guidance transcends growth marketing, making her a trusted advisor for the health and success of our business.

Bill Carrig
COO and President of Little Word Project

“I started working with Anastasia 6 years ago. Her ability to communicate, execute, and produce results are extremely difficult to find these days. In the years we worked together, our business saw explosive growth due to the success and virality of the campaigns she drove.”

Matt Lebo
VP of Marketing at Sports Research & Sweet Sweat

“Anastasia is one of the most savvy and intelligent digital marketers I have worked with. She possesses a deep understanding of how creative, media buying, and site UX play together for a powerful consumer journey. She helped scale our brand in record time, and has not slowed down since. She’s a whiz when it comes to the art and the science of what she does. Highly recommend working with her!”

see more

Lauren Bonfig
Sr. Director at Divi Official

"Working with 2AND2 has been a pivotal chapter for our business over the last three years. Their ability to craft personalized strategies and adapt to our evolving needs has fueled sustainable growth. Anastasia feels like a full-time employee while bringing an outside perspective when boundaries need to be pushed. Her guidance transcends growth marketing, making her a trusted advisor for the health and success of our business.”

see more

Bill Carrig
COO and President of Little Words Project

“I started working with Anastasia 6 years ago. Her ability to communicate, execute, and produce results are extremely difficult to find these days. In the years we worked together, our business saw explosive growth due to the success and virality of the campaigns she drove.”

see more

Matt Lebo
VP of Marketing at Sports Research | Sweet Sweat

Raising The Ceiling

/phil•os•o•phy/
2AND2
Fair retainers based on hours worked and the brand's size
1-on-1 specialized senior talent
1-3 clients per team member
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Operating as a member of the brand team
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Personalized services
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24/7 honest, transparent communication
Other Agencies
Unjustifiable hourly rates for opaque workload
Inefficient and inexperienced juniors
4-8+ clients per junior
Siloed as an outside channel holder
Templated services
Infrequent surface-level communication

Let’s Evolve Together

/a•pproach/

Break

Dissect your current processes, accounts, and reporting with an in-depth audit.

Shopify
Google Analytics
Google
Meta

Build

Develop a data-backed strategy that restructures growth and retention channels for success.

Testing
Account Restructure
Creative Process
Reporting

Grow

Let the winning formula scale your brand.

Product positioning
New customer acquisition
Creative strategy
Retention

Winning Formula = (AOV x (Sessions x CVR)) + LTV = REVENUE

These key variables will make or break a business’s margins. Marketing spend and strategy dictate the volume and quality of sessions, the site experience and product fit impact CVR and AOV, and loyalty determines the LTV.

3 Signs You Need An Audit

There are three common signs that indicate changes are needed to maintain a healthy DTC business:

1. Broken Funnel

If your funnel is broken, audience exclusions might be missing, and you may be over-investing in retargeting while under-investing in new customer acquisition.

Signs:‍

  • • Holistic goals are being missed, despite a strong in-platform ROAS
  • • Returning customers make up over 50% of revenue (unless your sales are subscription-based)
  • • In-platform ROAS is strong while the cost of impressions and clicks are high
  • • Paid social CVR (both in-platform and Google Analytics by source / medium) is high, or is similar to paid search
    • Website CVR is low due to unqualified traffic
    • Acquisition receives 70% or less of the overall budget
  • see more

2. Data + Strategy Misalignment

If you don't understand the relationship between your customer types, channel performance, and product sales, then you may be prioritizing the wrong strategy. For optimal growth, your marketing initiatives must be guided by your KPIs (AOV, LTV, CAC, ROAS).

Signs:‍

  • • Rising acquisition costs while AOV and/or LTV stagnate or decrease
  • • Bestsellers are not prioritized and/or not represented across all channels (ex: paid, organic, retention)
  • • Missing opportunities to boost AOV/LTV (ex: bundling or subscriptions)
    • Lacking consistent naming conventions
    • Data and historic learnings are not being used to inform decision-making
  • see more

3. Undefined Processes

Your team will struggle with project management, content creation, and execution if they lack clear structure and guidance.  

Signs:‍

  • • Uncertainty in team responsibilities and ownership
  • • Unorganized or non-existent process for content creation and execution
  • • Difficulty in locating specific files, content, and/or resources
  • • Delayed approvals, launches, and tests due to bottlenecks
  • see more

2AND2

/part•ner•ship/
noun
  • In business, it represents two entities that share resources, responsibilities, and risks in an effort to achieve a common vision.
  • In society, it creates bonds that thrive on compatibility, connection, and collaboration.
  • In numerology, it forms the number 22, known as the "Master Builder," which signifies the power to create change by being practical 
and diligent.

Hi, I'm Anastasia

I started 2AND2 Growth, a digital marketing agency that supports DTC brands driven by purpose rather than consumption. My goal is to grow brands that prioritize sustainable, ethical practices and positive communities. As a result, the partnerships we form are built on a foundation of similar values and aspirations. Let's grow with intention and purpose!

Outside of work, I love to roller skate, paint, dance, read, write, and travel when I'm not spending time with family and friends.
Anastasia sitting on a chair.

Let’s Work Together

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